March 12 ·2015
"Umberto Eco describes the resistance to the new totalitarianism of colluding media and cleptocratic elites, as a “semiological guerrilla warfare. As in most colonial wars, the abused and exploited millions have almost no chances against an enemy, which is vastly superior in terms of technology, war chests and, remember, willingness to step over any laws and ethical norms to achieve its goals and silence its critics.
Eco suggests that a thinking person has to resist such an occupation in smart, tactical way, prioritize survival, rather than strategic victory.
And in this fight one definition of survival is to not let words change their meaning. To remember what is evil and what is good. Discern hypocrisy and manipulation. Even if one cannot react openly to these, knowing what truth is, is already effective resistance.
If we cannot control the message in terms of its production, coding, distribution channels, we can always control it at the decoding stage, Eco says. Therefore we have the power and the responsibility to do so.“
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Daca nu suntem atenti, ne vor bate la fund cu propriile noastre maini. Atentie la limbaj, caci prin coruperea si abuzul acestuia acceptam ororile!
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Daca nu suntem atenti, ne vor bate la fund cu propriile noastre maini. Atentie la limbaj, caci prin coruperea si abuzul acestuia acceptam ororile!
De exemplu, cand citesc in Cotidianul ca dl. KWJ ar fi spus: "Personal, cred că România are nevoie de un alt guvern, mai eficient..." ma intreb daca dansul are proprietatea cuvintelor. Ce inseamna un guvern mai eficient? Sau pur si simplu a adoptat metrica *eficientei*, aceasta masca pseudo-rationala a capitalismului feroce, pe care o aplica la toate cele?
Celor care cred ca *eficienta* este o metrica legitima le-as spune doar ca nu este eficient sa faci tzuica la cazan, sa tai porcul in curte sau sa mananci mancare nemodificata genetic. Eficient este sa consumi numai ce produc una-doua-trei corporatii agro-industriale, la scara super-industriala, cu maximum de... eficienta. La fel, eficient nu este sa te dregi cu un ceai, ci sa treci pe medicamente pe care le vei lua toata viatza. Eficient nu este sa cheltui chibzuit, ci sa te indatorezi pana la limita si sa vezi tu mai tarziu cum vei plati.
Nu stiu ce vor zice altii, dar eu spun, La naiba cu eficienta!

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